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7 Secrets of Marketing in a Multi-Cultural World G. Clotaire Rapaille

7 Secrets of Marketing in a Multi-Cultural World

G. Clotaire Rapaille

Published February 1st 2001
ISBN : 9781890009748
Hardcover
303 pages
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 About the Book 

Every culture has, in effect, a secret code. In this book, we learn not only what the secret codes are in various cultures for such things as quality, food, improvement, door, team, timber, and cars, but also how to break these codes. Once we startMoreEvery culture has, in effect, a secret code. In this book, we learn not only what the secret codes are in various cultures for such things as quality, food, improvement, door, team, timber, and cars, but also how to break these codes. Once we start decoding cultures, we can have a vision of a new world, one in which cultures have rights and engage in more positive, creative and synergistic relationships with other cultures. We can explore the deep, underlying elements of culture archetypes - that provide the clues to decoding a peoples basic values, the unconscious forces behind each of our lives. We can then apply this archetypal research to behaviors, social issues, and marketing challenges.--BOOK JACKET.